Reverse the Red is a global movement uniting people to protect wild species and ecosystems and reverse biodiversity loss. Reverse the Red Day, held every February 7, celebrates the collective efforts of scientists, conservationists, and communities worldwide. Using data-driven approaches, the initiative helps assess species, plan recovery actions, and support governments and local communities in achieving and celebrating conservation goals. Today, more than 41,000 species are considered at risk of extinction, making this work more urgent than ever.
The Mission
The Coalition aims to:
Stop extinctions
Reverse population declines listed on the IUCN Red List
Restore wild populations
It focuses on three main challenges:
Limited coordination between governments and civil society
Conservation actions without clear goals or measurable outcomes
A lack of confidence that species recovery is possible at the needed scale
A Global Success Story: The Bearded Vulture
Europe’s Bearded Vulture is a shining example of conservation success. Once nearly gone, decades of captive breeding, reintroduction, and habitat protection have restored breeding populations across the Alps, Pyrenees, and beyond. Hundreds of released birds now thrive, and recent initiatives have reintroduced the species to areas where it had vanished for decades, proving that collaborative conservation can bring even lost species back.
Credit: https://www.beardedvulture.ch/project/reintroduction - Bartgeier-Küken (c) Natur- und Tierpark Goldau
Suffolk Owl Sanctuary in Action
We see the same potential closer to home. Our projects include:
Red Squirrel Breeding Programme: We help protect this iconic UK species, supporting its recovery in the wild.
Raptor Hospital: Injured and orphaned birds of prey receive care and a second chance to return safely to their natural habitats.
Nest Box Project: Providing safe homes for owls and Kestrels supports breeding success and healthy populations.
From Barn Owls gliding across our fields to Tawny Owls calling in the woodlands, every effort counts. Reverse the Red reminds us that with collaboration, determination, and hope, all threatened species, local or global, can have a brighter future.
Credit: Liam Austin
To find out more go to: https://www.reversethered.org/
📝 Amber Hanys